Press

In the age of digital transparency and expansive communication networks, organizations that continue to operate with outdated public relations (PR) methods and legacy managerial mindsets face a serious risk of global regression. Survival in the new world requires a paradigm shift from promotional PR to strategic PR, along with the adoption of transparent accountability by senior executives.

The rapid evolution of information technology and the expansion of the digital economy have fundamentally reshaped the landscape of global trade. In this context, free trade zones—which once relied primarily on physical infrastructure and geographical advantages—are now compelled to reinvent their role within the digital ecosystem.

In a world where attention spans are shrinking and emotional resonance is the new currency, industrial branding is undergoing a profound transformation. No longer is it enough for a product to function well or look sleek—today, it must feel right. This shift is being driven by a powerful, interdisciplinary approach known as neurodesign: the science of designing for the brain

An examination of the latest price trends in the commodity markets of the steel, mining, and petrochemical sectors during Shahrivar 1404 (September 2025) reveals a significant increase in certain products and notable fluctuations in urea fertilizer and lube cut oil.
These changes are influenced by both domestic and global factors, including construction demand, infrastructure projects, and currency exchange rate volatility, all of which have precisely shaped the current market outlook.

In today’s media-driven world, brands are no longer defined solely by formal advertising campaigns and large marketing budgets. What has emerged in recent years as a powerful and sometimes decisive force in shaping brand reputation and corporate credibility is a phenomenon known as electronic word-of-mouth (e-WOM).

Right now, the world’s energy landscape is shifting faster than ever. As the urgency to tackle climate change grows, there’s a rising spotlight on green hydrogen—a clean fuel that could reshape how we produce and use energy. Green hydrogen is made by splitting water using electricity from renewable sources like solar and wind, producing fuel without any carbon emissions. This makes it a powerful player in the race toward a sustainable and low-carbon future.

Fatemeh Bagheri, journalist and editor-in-chief of Titrsanat News Agency, was recognized as one of the elites in the country’s knowledge-based and media sector, receiving her statuette and certificate of appreciation from Abouzar Shahpari during a special ceremony honoring national elites and knowledge-based centers. This event highlighted the active and influential presence of this media outlet in scientific and specialized news coverage and created a distinguished position for Titrsanat News Agency.

In the days when regional relations in the Middle East have taken on new complexities, Pakistan’s clear and outspoken message during the “12-day war,” declaring its support for Iran’s positions, stands as a diplomatic turning point and a strategic opportunity to enhance the economic cooperation of the two countries. The diplomatic support and public opinion in Pakistan, repeatedly echoed in discussions and statements, reflect historical ties and the potential capacity for deepening trade relations.

The 6th edition of the Mustafa Prize for Science and Technology was held yesterday at Vahdat Hall in Tehran, with the presence of the most distinguished thinkers and leading figures in science and technology. This event represented a fusion of wisdom, innovation, and enthusiasm for scientific advancements in Iran and across the world.