Industry

In a world where attention spans are shrinking and emotional resonance is the new currency, industrial branding is undergoing a profound transformation. No longer is it enough for a product to function well or look sleek—today, it must feel right. This shift is being driven by a powerful, interdisciplinary approach known as neurodesign: the science of designing for the brain

An examination of the latest price trends in the commodity markets of the steel, mining, and petrochemical sectors during Shahrivar 1404 (September 2025) reveals a significant increase in certain products and notable fluctuations in urea fertilizer and lube cut oil.
These changes are influenced by both domestic and global factors, including construction demand, infrastructure projects, and currency exchange rate volatility, all of which have precisely shaped the current market outlook.

Right now, the world’s energy landscape is shifting faster than ever. As the urgency to tackle climate change grows, there’s a rising spotlight on green hydrogen—a clean fuel that could reshape how we produce and use energy. Green hydrogen is made by splitting water using electricity from renewable sources like solar and wind, producing fuel without any carbon emissions. This makes it a powerful player in the race toward a sustainable and low-carbon future.

Fatemeh Bagheri, journalist and editor-in-chief of Titrsanat News Agency, was recognized as one of the elites in the country’s knowledge-based and media sector, receiving her statuette and certificate of appreciation from Abouzar Shahpari during a special ceremony honoring national elites and knowledge-based centers. This event highlighted the active and influential presence of this media outlet in scientific and specialized news coverage and created a distinguished position for Titrsanat News Agency.

In the second press conference of the Association of Steel Structure Producers and Exporters, representatives of this key Iranian industry, with an annual steel production of 40 million tons, highlighted challenges such as energy imbalance, lack of liquidity, and the decline in specialized workforce. They also reported ongoing discussions with the government to remove obstacles. Modern technologies and “green steel” were introduced as the keys to sustainable development and increased productivity.

Mohsen Benar, Director General of Research and Development at RighTel, announced the design and deployment of an intelligent robot that, with advanced imaging capabilities, real-time monitoring, and 5G connectivity, operates in hard-to-reach and hazardous environments of the oil, gas, petrochemical, and mining industries. It enables precise monitoring of personnel presence, fault detection, and pipeline leakage identification, and by sending analytical reports to operational teams, contributes to enhancing the safety and efficiency of these industries.

In the days when regional relations in the Middle East have taken on new complexities, Pakistan’s clear and outspoken message during the “12-day war,” declaring its support for Iran’s positions, stands as a diplomatic turning point and a strategic opportunity to enhance the economic cooperation of the two countries. The diplomatic support and public opinion in Pakistan, repeatedly echoed in discussions and statements, reflect historical ties and the potential capacity for deepening trade relations.