Cultural

In a society where the importance of contracts diminishes, the rule of law is weakened — and wherever the law is weakened, heavy costs will eventually be paid. No negligence in this regard comes without a price. These costs do not appear only in courts or international arbitration panels; if major national contracts are involved, they manifest in rising risk premiums, capital flight, weakened public trust, and the erosion of professional ethics.

In the age of digital transparency and expansive communication networks, organizations that continue to operate with outdated public relations (PR) methods and legacy managerial mindsets face a serious risk of global regression. Survival in the new world requires a paradigm shift from promotional PR to strategic PR, along with the adoption of transparent accountability by senior executives.

In today’s media-driven world, brands are no longer defined solely by formal advertising campaigns and large marketing budgets. What has emerged in recent years as a powerful and sometimes decisive force in shaping brand reputation and corporate credibility is a phenomenon known as electronic word-of-mouth (e-WOM).

Fatemeh Bagheri, journalist and editor-in-chief of Titrsanat News Agency, was recognized as one of the elites in the country’s knowledge-based and media sector, receiving her statuette and certificate of appreciation from Abouzar Shahpari during a special ceremony honoring national elites and knowledge-based centers. This event highlighted the active and influential presence of this media outlet in scientific and specialized news coverage and created a distinguished position for Titrsanat News Agency.