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In a world where attention spans are shrinking and emotional resonance is the new currency, industrial branding is undergoing a profound transformation. No longer is it enough for a product to function well or look sleek—today, it must feel right. This shift is being driven by a powerful, interdisciplinary approach known as neurodesign: the science of designing for the brain

In today’s media-driven world, brands are no longer defined solely by formal advertising campaigns and large marketing budgets. What has emerged in recent years as a powerful and sometimes decisive force in shaping brand reputation and corporate credibility is a phenomenon known as electronic word-of-mouth (e-WOM).

Right now, the world’s energy landscape is shifting faster than ever. As the urgency to tackle climate change grows, there's a rising spotlight on green hydrogen—a clean fuel that could reshape how we produce and use energy. Green hydrogen is made by splitting water using electricity from renewable sources like solar and wind, producing fuel without any carbon emissions. This makes it a powerful player in the race toward a sustainable and low-carbon future.